Vırtual Store Tests

Our proprietary 3D virtual store software, theStore, tests shelf designs and planograms and comes up with the most effective suggestions.

theStore is a unique software and methodology, which allows for gathering information on consumers’ behavior in 3D shopping environment that accurately simulates real life shopping experience.

theStore can be used to measure consumers’ behavior, even among people who have no experience with advanced technology and computers.

Thanks to the combination of IT tools, research methodology and the experience of our teams, we can build recommendations based on:

• Volumetric estimates entailing the potential modifications in the sales strategy

• Assessment of the impact of in-store actions on behaviors and attitudes of customers